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Fine Living resorts to broadcast

Oct 14, 2002  •  Post A Comment

Digital cable network Fine Living is poised to announce a deal that will put a two-hour daily afternoon block of its programming on local-community broadcast stations in some of the United States’ top vacation resort markets.
The advertising-supported broadcast block is expected to be available on the slopes and the shore by Nov. 1. In partnership with Resort Sports Network and its broadcast affiliates, Fine Living-a Scripps lifestyle network-will reach destination resorts from the beaches of Key West and Panama City, Fla., and Martha’s Vineyard, Mass., to the ski slopes of Aspen, Colo.; Park City, Utah; and Killington, Vt.
The block is expected to give viewers a taste such original Fine Living fare as “The Great Adventure,” “Your Private Island,” “Back to Basics” and “Road & Track Presents: The Ride of Your Life.” It is, in effect, a concentrated version of the digital network, reaching upscale viewers just when they are in relaxation mode. Financial services and automotive advertisers are among the categories already aboard, with Fine Living offering both stand-alone deals and packages that also include the digital network. The deal with RSN is a multiyear arrangement with options, the first of which comes up at the end of ski season.
Fine Living’s broadcast deal comes in the immediate aftermath of three major carriage agreements that put the emerging digital network on Time
Fine Living in resorts
Warner Cable systems in both New York and Los Angeles, as well as on DirecTV.
Ken Solomon, Fine Living’s president, declined to discuss the latest deal, but was voluble about the new network’s recent satellite and cable distribution agreements. “This is the David-and-Goliath story of the year in terms of distribution,” Mr. Solomon said. “We’re not just on DirecTV; we’re podded with the key lifestyle networks as a major player. This is the equivalent of getting basic cable distribution. … And Time Warner in New York is the impossible get.”
The broadcasting block will be on air in markets that cover approximately 80 upscale resort areas reached by the 29 TV station affiliates of RSN. Among the other resort markets that Fine Living will reach through its RSN broadcast block are Destin-Fort Walton Beach, Fla.; North Lake Tahoe, Calif.; Arrowhead, Colo.; and Ketchum and Sun Valley, Idaho; as well as resort markets in Maine, Nevada, New Hampshire and South Carolina.
Stations carrying the block are for the most part of the local-community, low-power and cable must-carry type. Examples include K38FW in Tahoe, K45AX in Park City and W18AE in Killington.
RSN, a privately held company that launched in 1986, includes the RSN Television Network, RSN Outdoor Updates (for The Weather Channel and CNN Headline News, among others) and the RSN Resort Cam Network. RSN also owns and operates White Mountain TV in North Conway, N.H.; Summit TV in Summit County, Colo.; and RSN@Lake Tahoe, Calif.