ABC, WB show young demo growth

Nov 11, 2002  •  Post A Comment

ABC and The WB were the only two networks to show across-the-board young-demo growth in the first week of November sweeps compared with last year.
NBC was flat in adults 18 to 49 and adults 18 to 34 but still managed to finish in first place in both measures at the end of week 1 of sweeps (Oct. 31 to Nov. 6), with a 4.9/13 in adults 18 to 49 and a 4.3/12 in adults 18 to 34.
ABC can thank a bachelor and the Osbourne family for much of its ratings fortune. “The Bachelor” easily won its 9 p.m.-to-10 p.m. (ET) time slot last Wednesday with a 7.8 rating and 18 share and was the No. 1-rated program of the night among adults 18 to 49. NBC’s “The West Wing” dropped to third place among adults 18 to 49 with a 5.6/13 and even lost to CBS’s “Country Music Awards,” which pulled a 6.3/15 in the demo for the hour. A special edition of ABC’s “20/20” featuring the Osbournes won the 10 p.m.-to-11 p.m. hour in adults 18 to 49 with a 7.7 rating/19 share-24 percent above second-place “Law & Order,” with a 6.2/16, on NBC.
The WB owed its double-digit percent ratings growth in adults 18 to 49 and 18 to 34 to the Tuesday combination of “Gilmore Girls” and “Smallville.” The two shows combined for a 3.7/9 rating in adults 18 to 49 for the night, marking The WB’s best night ever in the demo.
UPN and CBS suffered double-digit declines in the young demos, but CBS did win the first week of sweeps in households (8.9/14, beating second-place NBC 8.3/13) and total viewers (13.7 million, 1 million viewers ahead of second-place NBC with 12.7 million viewers).
All of Fox’s ratings were down substantially from last year because several World Series baseball games fell into the comparable first week of sweeps last year. However, the network did have a few bright spots, with the second episode of “24” winning its time slot among adults 18 to 49 with a 5.9 rating/13 share. The second half-hour of “24” handily beat NBC’s “Frasier,” with a 6.1/14 vs. “Frasier’s” 4.6/10.
Fox also got a boost from the Nov. 3 premiere of its Sunday night lineup-including “The Simpsons,” “King of the Hill” and “Malcolm in the Middle”-which finished first for the night in the adults 18 to 49 demo.