Close-up: Melva Goffney

Dec 2, 2002  •  Post A Comment

Melva Goffney has been named senior VP, program research, NBC West Coast. She will oversee the company’s Burbank, Calif., program research department. She will be responsible for entertainment programming in all dayparts, including prime time, late-night, daytime and Saturday morning. Most recently Ms. Goffney was director of research at Nickelodeon, where she developed research strategies to identify consumer need for the Nickelodeon Enterprises group. Before that she was director of research at the Disney Channel, where she managed all aspects of program research for the Disney Channel and Toon Disney. Ms. Goffney began her career at Camelot Entertainment Sales as a research assistant.