NBC still king in many markets

Dec 9, 2002  •  Post A Comment

Despite the growing strength of the CBS prime-time lineup, NBC’s affiliates still claimed the late local news crown in many markets in the November sweeps. NBC’s owned-and-operated stations finished first in late local news in 11 of 14 markets.
In the New York market, CBS’s prime-time lineup boosted O&O WCBS-TV’s late local news by 10 percent to a 5.5/10. That compared with first-place WNBC-TV with a 7.8/14 and WABC-TV with a 6.8/12. The market’s Telemundo station WNJU-TV beat Univision’s WXTV in late local news for the first time ever with a 15.6 rating/51 share of the Spanish-language audience compared with a 15.3/49 for WXTV.
Ruling the roost
In Los Angeles, NBC O&O KNBC-TV beat the pack in local news. Its 11 p.m. newscast captured a 7.4/15, followed by ABC O&O KABC-TV with a 6.5/13 and CBS O&O KCBS-TV with a 3.7/8. At 10 p.m. WB affiliate Tribune-owned KTLA-TV bested Fox O&O KTTV with a 4.2/7 compared with KTTV’s 3.3/5. While KNBC ruled the roost for late local news and early morning, KABC turned in the top-rated early evening newscasts at 4 p.m., 5 p.m. and 6 p.m., beating out KNBC’s “Dr. Phil” at 4 p.m.
ABC’s owned-and-operated group of 10 stations counted late local news winners at four of the seven stations that had ratings information in early December, said David Daniels, VP research for ABC National Television Sales. “ABC prime is turning the corner and making some headway and to consider our stations are winning some of the late local news, I think that’s a really great story,” he said.
At CBS owned-and-operated stations, late local news rose 5 percent over last year, said Fred Reynolds, president of Viacom Television Stations Group. “We were able to retain a greater lead-in,” he said. “We have a long ways to go, but November was a good report card.”
In the San Francisco market, which experienced an affiliation switch over the past year, ABC’s O&O KGO-TV won the close 11 p.m. news race with a 4.8 rating/12 share. KNTV, which became the market’s NBC affiliate at the start of this year after serving Monterey-Salinas, Calif., for 47 years, performed well and squeaked into a close second with a 4.6/12, while CBS O&O KPIX-TV checked in with a 4.3/11 in late news. Former NBC affiliate and now independent station KRON-TV, owned by Young Broadcasting, is largely off the radar screen with its 2.8/7 for late local news.