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Bill Cella

Jan 20, 2003  •  Post A Comment

At the beginning of 2002, it appeared that Bill Cella’s Magna Global USA, the new negotiating arm for the Interpublic Group’s Universal McCann, Initiative Media and True North Media units, was the Madison Avenue organization best positioned to take advantage of the new world order in media and advertising, that post-consolidation world in which a few mega-companies dominated the landscape and could meet as equals on opposite sides of the negotiating table to do billion dollar overall advertising deals.