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Jan 14, 2003  •  Post A Comment

Posted Tuesday, Jan. 14.

CMR forecasts ad spending increases

Ad spending for broadcast network and cable television will rise by 2.7 percent and 4.8 percent, respectively, in 2003, according to CMR/TNS Media Intelligence’s just-released forecast.

Spot TV and syndication ad spends will rise by 1.9 percent and 2.5 percent, respectively, according to the forecast.Overall ad spending will rise 3.3 percent in 2003, up to $117.5 billion, according to the CMR/TNS forecast.

On a quarter-by-quarter basis, the first and second quarters are expected to see the highest overall ad-spending percentage increases, at 4.2 percent and 4.7 percent, respectively, primarily due to favorable 2002 comparisons. The third and fourth quarters will see lower overall ad-spending increases, predicted at 2.7 percent and 1.6 percent, respectively, primarily due to the comparison with the second half of 2002, when the ad market began its recovery and election spending went into high gear.

‘View’ returns to L.A.: “The View” will originate from Los Angeles the week of Feb. 17-26, a trip that will be sponsored by Alberto Culver, whose personal and professional beauty products will get a month’s worth of exposure leading up to the trip via promotion, publicity, on-air sponsorship mentions, customized segments and billboards.

Because a previous arrangement with Campbell’s Soup led to a flurry of questions about whether Barbara Walters, the ABC News star who also is an executive producer and member of “The View’s” ensemble, was running afoul of journalistic ethics, Ms. Walters will not participate in any of the promotions, ads or segments related to Alberto Culver, said a spokesman for “The View.”

A sweepstakes will be held to select two viewers to make the trip, the third Los Angeles foray for “The View” since 1998.

WTXF gets Simone as VP and GM: Robert Simone has been named VP and general manager of Fox-owned WTXF-TV in Philadelphia, which has been without a general manager since the exit of Roger LeMay in December. Mr. Simone had run Fox-owned KDVR-TV in Denver since 1997 and spent the previous 14 years in various executive positions at Fox-owned WFLD-TV in Chicago. There was no immediate word on Mr. Simone’s successor in Denver.

‘Arnold’ loyal to A&E: Benedict Arnold may have been a traitor to his country, but he was true to his network.

‘Benedict Arnold: A Question of Honor,” A&E Network’s original two-hour movie starring Aidan Quinn as Arnold and Kelsey Grammer as George Washington, averaged a 2.5 household rating and 2.9 million viewers in its Jan. 13 debut, good enough to make it the arts and entertainment network’s highest-rated original program in the past 12 months.

Fox Group names Battista, Mayberry to team: Rich Battista has been named an executive VP of the Fox Networks Group. Mr. Battista, who will oversee business development for Fox Broadcasting and Fox Cable Networks Group, is the second appointment in as many days to the executive team being assembled by Tony Vinciquerra, president and CEO of Fox Networks Group, to manage and maximize business operations of Fox’s broadcasting and cable assets.

Del Mayberry, who had been Fox CFO, on Monday was named executive VP/chief financial officer for Fox Networks Group.Mr. Battista joined Fox Inc. in 1990 and played a role in a number of the company’s developing businesses before co-founding iFuse, a youth-focused media company, in 1999. He returned to Fox in 2001 as executive VP of Fox Television.

Barr goes from House to CNN: Former Republican Congressman Bob Barr, the outspoken conservative from Georgia who lost his re-election campaign last year, has won a role as a contributor to CNN.

Yost takes Hallmark programming post: Hallmark Channel has named Elizabeth Missan Yost to be head of original programming and development.

Ms. Yost, who joined the network last year as director of development, will report to David Kenin, the channel’s executive VP of programming.

Warren replaces Rank at OMD: Ray Warren has joined Omnicom Group’s OMD USA as managing director, assuming the responsibilities previously held by Dan Rank. Mr. Rank resigned in November 2002 to join the Universal Television Group.

Mr. Warren, the former president and CEO of Raycom Sports, will oversee all of OMD’s broadcast capabilities as well as its sports marketing and entertainment units. He will report to Page Thompson, CEO of OMD North America, and will serve as a member of OMD’s North America operating council.