Quick Takes

Feb 3, 2003  •  Post A Comment

“If you’re attempting to do television that is daring, that takes chances, that challenges norms, it’s always better to premiere it midseason, when audiences are hungrier for something different.”
Neal Justin, television critic, Minneapolis Star Tribune
“I think January is an excellent time to launch shows, and in many cases [allows] a better chance for success. By the time January comes, you have had an opportunity to examine and create a strategy to counterprogram the fall landscape.” John Keyes, programming coordinator, WFTV (ABC), Orlando, Fla.
“If the shows are good, they certainly can. `The Practice,’ `The Simpsons,’ `Dawson’s Creek,’ `48 Hours’ and Arsenio Hall’s late-night show launched in January, and `Survivor’ and `American Idol’ started in June.”
John Kiesewetter, television critic, Cincinnati Enquirer