Tech Briefs

Feb 3, 2003  •  Post A Comment

Starz takes Tupperware route
In a retro twist, Starz Encore is selling its subscription video-on-demand service modeled on the 1950s tactics of Tupperware parties and door-to-door sales. In mid-January, the movie programmer, working with Altrio Communications, which serves portions of the Los Angeles area, began asking Starz SVOD customers to host parties to introduce friends and family to the service. The host receives a financial incentive, usually a month’s free Starz service, for each customer who signs up as a result of the party. In addition, the Starz SVOD demo jeep parks outside the party along with a Starz-branded ice cream truck that distributes free ice cream to guests and neighbors. Altrio sales reps also have been making door-to-door calls to potential customers since December.Since the Starz SVOD service launched with Altrio on Oct. 1, penetration for the Starz Superpak (which is packaged with SVOD) has risen from 34 percent of digital customers to 55 percent.
`Idol’ Web site off to fast start
Not only is the new season of Fox’s “American Idol” thriving, so is its Web site. www.idolonfox.com generated more than 6.5 million page views on Jan. 21 and 22, following the show’s premiere. That’s the most successful show site launch in the history of Fox.com.
Broadband customers loyal to ISPs
Dial-up Internet customers are three times more likely to switch Internet service providers than are broadband subscribers, according to the Leichtman Research Group. Seventeen percent of narrowband subscribers say they are likely to switch from their service in the next six months, compared with only 6 percent of broadband subscribers.