Alec Gerster, CEO of Initiative Media Worldwide, and David Verklin, CEO of Carat North America, will appear as panelists at the 2003 Upfront Summit Thursday, May 8, at the Grand Hyatt Hotel in New York.
Also added to the half-day program are Marc Hirsch, president of Paramount Advertiser Services, Dennis McCauley, co-president, network sales, Univision Networks, and Lori Wellinghoff, senior VP of Clear Channel Advantage.
The panelists will be questioned by moderators Chuck Ross, publisher and editorial director of TelevisionWeek, and Scott Donaton, editor of Advertising Age, about this year’s broadcast, cable and syndication upfronts. There will be a fourth “superpanel” focusing on other ad-supported media.
The event starts at 8 a.m. and continues until noon in the Grand Hyatt’s main ballroom. For ticket information, visit the Web site at upfrontsummit.com or call 323-370-2475.