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Summit to Tackle ‘Upfront Dialog’

Apr 21, 2003  •  Post A Comment

When hundreds of media buyers, planners and executives convene at the Grand Hyatt Hotel in New York May 8 the No. 1 question on everyone’s mind will be just how this year’s upfront ad markets will break.
Presented by TelevisionWeek and Advertising Age, the 2003 Upfront Television Ad Summit will include leaders from some of media’s biggest agencies, including Peggy Green, president, national broadcast of Zenith Media; Jon Mandel, co-CEO MediaCom; John Muszynski, executive VP, chief broadcast investment officer, Starcom USA; and Rino Scanzoni, president, broadcast, Mediaedge:cia.
They will be joined by leading sell-side executives, including Dave Cassaro, senior executive VP, sales and distribution, E! Networks; Charlie Collier, executive VP, advertising sales, Court TV; Ed Erhardt, president, ESPN/ABC Sports Customer Marketing and Sales; Kent Hael, executive VP, sales and marketing, Channel One News; Dick Robertson, president, Warner Bros. Domestic Television Distribution; and Mike Shaw, president, sales and marketing, ABC Television Network.
Scott Donaton, editor of Advertising Age, and Chuck Ross, publisher and editorial director of TelevisionWeek, will moderate the half-day event, which includes three news-conference-style “super-panel” sessions on this year’s cable, broadcast and syndication upfronts, an “upfront dialogue” and a networking coffee break.
The Summit kicks off with registration and breakfast at 8 a.m. on Thursday, May 8, and runs through noon; the location is the Grand Hyatt Hotel, 42nd Street and Park Avenue in New York.
The fee is $495 per person or $4,500 per table of 10 and includes all sessions and events. To register call 323-370-2475 or visit upfrontsummit.com.