TVB Expecting Big Turnout

Apr 14, 2003  •  Post A Comment

“We’re on the verge of becoming an institution,” said Gary Belis, spokesman for the Television Bureau of Advertising, on the eve of the trade association’s second Marketing Conference to be held in conjunction with the New York International Auto Show.
The registration figures for Tuesday’s conference support Mr. Belis.
The conference kicks off with a keynote speech by NBC News Washington bureau chief and Meet the Press moderator Tim Russert and ends with a reception and dinner honoring Management Hall of Fame inductees selected by the National Academy of Television Arts and Sciences. One thousand are scheduled to attend, up 30 percent from last year’s sold-out event. Last year the conference experimented as a free-standing event after 10 years as part of the National Association of Broadcasters’ annual convention.
The largest of the ancillary meetings scheduled around the marketing conference will be the annual gathering of NBC affiliates, the majority of which are expected to assemble Tuesday afternoon in Studio 8H, home of Saturday Night Live, for a meeting to be followed by presentations by network executives, including NBC Chairman Bob Wright.
In addition, seven station groups have scheduled meetings with a variety of group executives.
On Saturday, in the Jersey City Hyatt Hotel just a ferry ride across the Hudson River from the Jacob Javits Convention Center, regional VPs, general managers and sales chiefs from Clear Channel Television’s 36 stations will begin multiple meetings Saturday.
Clear Channel President Bill Moll described the themes of the long weekend as motivation, sales training, “future think” and operations.
“We’re delighted with it,” he said.
Post-Newsweek Stations plans a sales-focused meeting, group President Alan Frank said.
Hearst-Argyle Television has a “pretty strong agenda” focused on sales-especially the automobile market, which represents as much as 30 percent of a station’s advertising revenue-for its meeting on Wednesday in a Midtown Manhattan hotel, said Group Sales VP Kathleen Keefe. She plans to “take advantage” of the National Automobile Dealers Association by having representatives “come over and talk to us about their business and how we can serve them better.”
Like Mr. Moll, Ms. Keefe said the ability to piggyback efficient group meetings, after which many people plan to remain in New York to call on agencies, clients and their respective networks, makes the TVB Marketing Conference “really a home run.”
Also scheduled to hold meetings in New York this week are LIN Television, Raycom Media, Scripps Howard Broadcasting and Tribune Broadcasting.