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May 15, 2003  •  Post A Comment

Hispanic TV Ads Post First-Quarter Increase

Hispanic television advertising grew by more than 15 percent in the first quarter of the year, compared with the same period last year, leading all TV advertising sectors, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research.

Network, cable and syndicated ad spending were all down approximately 5 percent for the period, according to Nielsen.

Overall advertising spending in 10 reported media for the first quarter of 2003 rose 1.5 percent over the same period last year.

Advertising spending increased in six of the 10 reported media, with growth rates ranging from less than 1 percent to more than 15 percent. National magazines grew 14 percent and local newspapers rose almost 9 percent.

Advertising spending declined by about 5 percent in national newspapers.Fox Wins Wednesday: Fox dominated Wednesday night in total viewers (19.4 million) with That ’70s Show, American Idol and Bernie Mac. The spotlight continued to shine on Idol, starting at 8 p.m., ending the half-hour show with an 11.9 rating and 28 share in adults 18 to 49, according to Nielsen Media Research fast affiliate data.

Idol drew 26.7 million in total viewers as the audience tuned in to see Kimberley Locke exit the competition, leaving the final two, Clay Aiken and Ruben Studdard, to duel it out next week. ABC earned second place for 8 p.m. to 9 p.m. in adults 18 to 49 with My Wife and Kids (3.6/11) and George Lopez (3.4/9), beating CBS’s season finale of Star Search (3.0/8).

Fox won the night in adults 18 to 49 with a 9.1/23, followed by NBC (4.6/12), ABC (4.2/11) and CBS (2.9/7).

In total viewers, Fox won with 19.4 million, followed by NBC (13.8 million), CBS (10.3 million) and ABC (9.5 million).Fox Unveils Schedule, Moves ‘Public’

Fox Broadcasting is adding four new comedies and three new dramas to its 2003-04 schedule, which features returning series on six nights. Included in the new schedule is the move of Boston Public from Monday to Friday.

The network also is planning to limit its reality programming for the season to Joe Millionaire and American Idol and its pending spinoff American Juniors. Fox Entertainment President Gail Berman refused to divulge anything about the next Joe Millionaire beyond the fact that it is scheduled for 8 p.m. Mondays in the fall.

At the same time, Fox will mix it up this summer-shaping up as a reality glut on several networks-by launching some original scripted series as well as reality shows in its lineup.

“We and we alone will be launching some scripted shows,” said Ms. Berman, who noted Thursday morning that a combination of “noisy” reality and “quality scripted programming” is the key to holding onto the network’s male viewers without alienating the young women who flocked to Fox this season. “We intend to keep them,” Ms. Berman said of the women.

On standby for midseason are the dramas Still Life, Wonderfalls, the comedy Cracking Up, and the reality series Banzai.

Firefly, Meet John Doe, Andy Richter Rules the Universe and Girls Club will not be returning, nor is the Fox News-produced magazine The Pulse slated to come back after its summer run.

Fox’s schedule is as follows:

Monday8 p.m. Joe Millionaire9 p.m. Skin

Tuesday 8 p.m. American Juniors9 p.m. 24

Wednesday8 p.m. That ’70s Show8:30 p.m. A Minute With Stan Hooper9 p.m. Bernie Mac9:30 p.m. Cedric the Entertainer Presents

Thursday8 p.m. Tru Calling9 p.m. The O.C.

Friday8 p.m. Wanda at Large8:30 p.m. Luis9 p.m. Boston Public

SaturdayUnchanged

Sunday 7 p.m. Oliver Beene7:30 p.m. King of the Hill8 p.m. The Simpsons8:30 p.m. The Ortegas9 p.m. Malcolm in the Middle9:30 p.m. Arrested DevelopmentUPN Introduces Fall Schedule: UPN added four new sitcoms and one new drama to its fall lineup. The biggest change is the move to a second night of sitcoms from 8 p.m. to 10 p.m. on Tuesday nights.

UPN’s schedule is as follows:

Monday8 p.m. The Parkers8:30 p.m. The Opposite Sex9 p.m. Girlfriends9:30 p.m. Half and Half

Tuesday8 p.m. One on One8:30 p.m. All of Us9 p.m. Rock Me Baby9:30 p.m. The Mullets

Wednesday8 p.m. Enterprise9 p.m. Jake 2.0

Thursday8 p.m. WWE Smackdown

Friday8 p.m. UPN Friday Night Movie