Quick Takes

May 19, 2003  •  Post A Comment

“Yes. They provide more outlets for advertisers to buy television. Not only broadcast, but they are also competitive with radio, newspaper and the Internet. Saying all that, we still know the best buy for an advertiser is broadcast television.”
Jill Sommers, programming director,
WISC-TV (CBS), Madison, Wis.
“It’s getting there. The volume of paperwork is still a nightmare, but as salespeople become more knowledgeable about the range of networks, programs and demos available, their spots become more attractive to buyers.”
Gary Lico, president and CEO, CABLEready