NBC Wins Olympic Bid
NBC has won the American media rights to the 2010 and 2012 Olympics with a $2.201 billion bid and a lightning-fast decision late Friday by the International Olympic Committee. NBC Olympics and Sports Chairman Dick Ebersol said, “The figures we used in calculating this bid were conservative.”
“We are very happy with what we got,” said IOC President Jacques Rogge, who refused to reveal anything about the competing bids submitted Thursday and Friday by ABC and Fox.
Mr. Ebersol also announced that before heading to IOC headquarters in Lausanne, Switzerland, NBC executives had done a deal with multimedia giant Clear Channel to play key roles in the presentation and promotion of the Games with NBC and General Electric-owned broadcast, cable and Internet properties.
“We are going to be doing an awful lot of things with them,” Mr. Ebersol said.
Promax Moving to New York: Promax & BDA announced this morning that its annual conference will shift its attention to Madison Avenue. Wrapping up the three-day affair in Los Angeles, organization CEO Jim Chabin announced that next year’s primary session will take place in New York sometime in June 2004.
That presents a shift away from Los Angeles, where the conference has been held for the past two years. Los Angeles will now take part in Promax’s Ratings Roadshow.
“We haven’t been there [in New York] in 20 years,” Mr. Chabin said. “With so many corporate headquarters from cable, broadcast and media buyers in New York it just is practical to move there next year. The economic environment actually makes it a lower cost for attendees than coming to L.A.”
CBS Wins Thursday: In the battle of Jerry Bruckheimer vs. Must See TV, CBS beat NBC last night in adults 18 to 49 and total viewers, according to Nielsen Media Research fast affiliate data. Three Bruckheimer-produced series “The Amazing Race” and repeats of “CSI” and “Without a Trace” combined to give CBS a 4.0 rating/12 share to NBC’s 3.9/12. NBC ran repeats of “Friends,” “Scrubs,” “Will & Grace,” “Frasier” and “ER.” CBS also won the night in total viewers with 11.9 million to NBC’s 9.1 million. From 10 p.m. to 11 p.m. NBC took the 8 p.m. to 9 p.m. hour, while CBS pulled ahead from 9 p.m. to 11 p.m. “Trace” scored a 4.1/12 in adults 18 to 49 compared with “ER’s” 3.8/11. NHL Stanley Cup finals continued to draw anemic ratings for ABC, putting the network in fourth place for the night with a 1.4/4 adults 18 to 49 rating and 3.6 million total viewers. Fox finished third with a combination of “Stupid Behavior Caught on Tape,” “30 Seconds to Fame” and “The Pulse.” For the night, Fox had a 2.4/7 in adults 18 to 49 and 5.8 million viewers.
Burns Upped at Discovery: Steve Burns, an 11-year Discovery Channel production veteran, has been named senior VP and general manager of Discovery Networks’ The Science Channel.
Mr. Burns served most recently as senior VP of production for the Discovery Channel, where he oversaw a staff of 24 and was responsible for more than 800 hours of original production annually.
Shaw New NFL Network Senior VP: Adam Shaw has been named senior VP, distribution, for the NFL Network, the new NFL television programming service scheduled to launch this fall.
Mr. Shaw, former senior VP, business operations and finance, for FX Networks, was responsible for developing and launching new businesses and evaluating corporate investments at FX and Fox Cable Networks Group.
At NFL he will establish and manage carriage agreements with U.S. cable and satellite operators. He also will be responsible for developing affiliate sales campaigns to promote the value of the network, which will include NFL Films.