cabler puts on its race face

Jun 2, 2003  •  Post A Comment

Only a week before Memorial Day weekend, executives at Fine Living were offered a promotional opportunity in the annual Indianapolis 500 race. Ken Solomon, president of the Scripps Howard-owned cable network, immediately raised the green flag, sending his staff racing to get the materials there and to get the signage added to the sleek Panoz G Force Honda being driven by Greg Ray. The car finished a respectable eighth in the high-profile race.