As the 48th annual Promax & BDA conference gets under way July 4 at the Westin Bonaventure Hotel, attendees may find selecting seminars a bit more tricky this year, with several interesting contenders vying for fewer time slots due to the shorter conference schedule. Below are some of the most buzzed-about sessions:
That Was Then, This Is Now, 10 a.m.
An array of executives from cable networks (including AMC, Sci-Fi and the Food Network) take audience questions on strategy, research, design and advertising. This is billed as a valuable opportunity to get answers to specific questions.
The Nike Psyche, 11 a.m.
Kevin Carroll is the former athletic trainer for the Philadelphia 76ers turned Nike leadership communications director. In this presentation Mr. Carroll will talk about how creativity and communication can lead to branding success.
The Magid Touch, 2 p.m.
Frank N. Magid Associates has conducted a Promax-sponsored study on the effectiveness of off-air news promotion. Here the results are released and discussed.
Writing Fresh and Good, 3 p.m.
Producers from Entertainment Tonight and Extra team with the president of the Los Angeles Press Club to form a unique alliance giving tips on writing compelling copy.
The Invisible Man, 10 a.m.
On-point for the ROI theme is marketing guru Harry Beckwith, the best-selling author of titles such as What Clients Love and Selling the Invisible. His speeches have received a nearly 100 percent score in graded presentations around the world, and he is known to reference everything from Sex and the City to Nietzsche. Here Mr. Beckwith will expound on marketing, sales and customer service. Faster, Smarter, Cheaper, Better, 2 p.m.
Apple makes its Promax debut when spokesman Jeff Lowe details how streaming Internet will change television.
Catch ‘Em if You Can, 3 p.m.
The French design duo of Olivier Kuntzel and Florence Deygas is fresh from its acclaimed retro-styling work on the opening titles of Catch Me If You Can. They will discuss how they developed one of the most coveted portfolios in design.
Promax Awards Reception, 6:30 p.m.
Hosted by Entertainment Tonight
Promax Awards Show, 7:30 p.m.
Hosted by Entertainment Tonight’s Maria Menounos
Promotion and Profit, 9 a.m.
Fox VP of national promotion Karen Tobin co-chairs this sneak look at some of the upcoming campaigns by major advertisers such as Lincoln Mercury and AT&T Wireless.
The Masters Creative Series-Julie Taymor, 11 a.m.
Ms. Taymor is the director of Frida and the Broadway version of The Lion King. She explains how to achieve creative results on a realistic budget.
What Makes Good Spots Good, 2 p.m.
Network marketing veterans don’t come much more qualified than Vince Manze. A former NBC VP of advertising and promotion, a Must-See TV architect, a Promax Pinnacle Award-winner and the current co-president of NBC’s The Agency, Mr. Manze will discuss what makes a spot stand out.
The Survival Guide to Promotion and Marketing, 3 p.m.
Watching Simon Cowell drink Coca-Cola on American Idol was like watching finicky Mikey eat Life cereal, and Fox executive VP of marketing Roberta Mell helped make it happen. Here Ms. Mell talks about product placement and more.
BDA Awards Show, 8 p.m.