Sassa Seeks His Next Big Thing

Jun 23, 2003  •  Post A Comment

Just over a year after he stepped down as NBC’s West Coast president, Scott Sassa is ending his formal relationship with the network and will exit his Burbank offices in late July. Mr. Sassa, who joined NBC in 1997 as president of the station group, had nothing but praise for the way he has been treated at NBC, where he spent the past year on special projects and as a strategic thinker for GE Vice Chair Bob Wright and NBC Entertainment President Jeff Zucker. Now he is on a quest to find the next big thing in entertainment, moving along a road that has previously taken him to Turner Broadcasting, Playboy, Fox Broadcasting (where he was one of the first employees) and Marvel Entertainment. He has a number of options and plans to take his time. One thing he will not do is return to programming or producing, and he prefers to stay in L.A. His interest is in “how consumers, content and technology all interconnect,” he said, referring to things like digital entertainment, MP3 players and personal video recorders. “Finding ways to easily use technology,” said Mr. Sassa, “is going to produce really exciting experiences.”