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Jul 21, 2003  •  Post A Comment

Game Show Network President and CEO Rich Cronin will moderate “The Mad Science of Rebranding,” the closing brunch for the CTAM Summit, which runs through July 23 in Seattle. About 2,300 attendees are expected to discuss the art and science of marketing cable TV channels, services and programs. For more on the conference, including profiles of this year’s honorees, see our CTAM Special Report starting on Page 15. And to see why it is important to attend this year, read our editorial, Page 7.
McCain Sets Hearings
The Senate Commerce Committee, chaired by John McCain, R-Ariz., will hold hearings Wednesday, July 23, to consider the public interest obligations of broadcasters and the industry’s role in delivering local news and public affairs programming. Sen. McCain backs legislation that would require broadcasters to pay spectrum fees to help underwrite advertising for federal political candidates. Among the scheduled witnesses are Barry Faber, VP and general counsel for the Sinclair Broadcast Group; Dave Davis, VP and GM of ABC affiliate WPVI-TV in Philadelphia; and L. Brent Bozell III, president of the Media Research Center and the Parents Television Council.
NBC to air `Queer Eye’
NBC will air a 30-minute version of “Queer Eye for the Straight Guy”-which debuted July 15 on sister cable network Bravo-on Thursday from 9:30 p.m. to 10 p.m. (ET). The NBC version will be cut down from the hour-long version that previously aired on Bravo. “Queer” features a team of gay men who make over a straight guy.