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Quick Takes

Jul 21, 2003  •  Post A Comment

“Broadcasters have the advantage of greater reach but can’t target as deeply. … Cablers … can go narrow and deep to reach a specific audience, but will never have the reach of a broadcaster. Yet both do a great job within their own world.”

Rick Haskins, Executive VP/GM, Lifetime Entertainment Services
“Broadcasters … hit a larger group of potential viewers and work on frequency. On the other hand cable seems to be pushing the creative envelope. By taking risks, they will do almost anything to attract the viewer. I give broadcast the edge.”
Howard Barish, president, executive producer, Kandoo Films
“Targeted cable networks often accomplish more with smaller budgets than networks that have to appeal to the masses.”
Mike Boyd, VP, marketing, Home & Garden Television