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Aug 15, 2003  •  Post A Comment

Family Television Awards Honor ‘American Dreams,’ ‘8 Simple Rules’

NBC’s “American Dreams” and ABC’s “8 Simple Rules for Dating My Teenage Daughter” won best drama and comedy, respectively, at the Fifth Annual Family Television Awards, held Thursday night in Beverly Hills. Treat Williams won best actor for The WB’s “Everwood.” Patricia Heaton won best actress for CBS’s “Everybody Loves Raymond,” but was absent from the ceremony due to an illness that has delayed the start of production on “Raymond’s” eighth season. Fox’s “American Idol” won best reality show and TNT’s “Door to Door” won best original TV movie. The awards will be broadcast on The WB on Monday, Aug. 25, at 9 p.m.

NBC Bags ‘Shop and Style’: NBC’s daytime shopping experiment ended Friday when the network was scheduled to air the last episode of “Shop and Style,” the live shopping show it began testing on four owned stations Aug. 4.

Viewers were primarily shopping during commercial breaks and at the end of the show, rather than throughout the program. That pattern was a difficult economic model to sustain. The network needed viewers to shop actively throughout the show, since the advertising time was devoted to either network promotions or make-goods, said a source close to the program.

NBC had expected the show to be a two- to four-week experiment and had gathered enough data after two weeks, the source said. The show ran on NBC-owned stations in New York, Chicago, San Francisco and Philadelphia and on ShopNBC, the network’s 40 percent-owned cable channel that reaches 50 million homes. Ratings in Philadelphia were up 21 percent over last year. Ratings were flat in New York.

NBC noted that viewers shied away from expensive goods, choosing to buy items under $100. “Higher-priced items were a tough sell,” the source said.

Still, ShopNBC gained some new vendors and its Web site saw a 20 percent increase in traffic during the two weeks the show aired.