Cable a Threat on Tuesdays

Aug 4, 2003  •  Post A Comment

“Peacemakers” has the masses, “Nip/Tuck” has the demos and “Queer Eye” has the legs-that’s how three of the most hyped new basic cable shows are stacking up in the summer premiere war.

That two of the three shows air in Tuesday prime time (along with MTV’s power duo of “The Osbournes” and “The Real World”) just makes the contest more competitive with basic cable developing an increasing threat to broadcast on that night.
USA Network’s “Peacemakers” avoided the Tuesday night shootout with a Wednesday 10 p.m. slot. The Western drama’s 90-minute premiere July 30 was the quickest draw on basic cable last week, earning a 4.0 rating in USA homes (5.2 million viewers). The program took the title of “most-watched new series premiere on basic cable this year” from the previous titleholder, FX’s “Nip/Tuck.” “Peacemaker” drew 1.4 million viewers among viewers 18 to 49.
“Nip/Tuck” debuted July 22 with a 3.2 rating in FX’s homes (3.7 million viewers). Though the drama dipped slightly to 3.0 on July 29, it increased 21 percent among adults 18 to 34 and drew 2.1 million adults 18 to 49.
Meanwhile, “Queer Eye for the Straight Guy” continues to set Bravo ratings records with each new episode. The premiere July 15 garnered a 1.6 rating in Bravo homes (1.6 million viewers).