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Sep 8, 2003  •  Post A Comment

Heyward to Deliver Keynote at RTNDA Awards Dinner

CBS News President Andrew Heyward will deliver the keynote address at the Radio-Television News Directors Association’s Awards Dinner Oct. 13 at the Grand Hyatt in New York City, when winners of the Edward R. Murrow Awards and the RTNDA/UNITY awards are honored at a black-tie dinner. Mr. Heyward also will accept his network’s Murrow Award for Overall Excellence. CBS won eight Murrow Awards this year, more than any other network. CBS News won four, CBS television won one and CBS Radio News won three.

The presenters will include Ann Compton, ABC News Radio White House correspondent; “Dateline NBC” correspondent Chris Hansen; CBS News correspondent Byron Pitts, CNN anchor and correspondent Fredricka Whitfield; and ABC News anchor and correspondent Bob Woodruff.

Raddatz Named ABC Senior Correspondent: Martha Raddatz has been promoted to senior national security correspondent for ABC News. The award winner succeeds John McWethey, who was named a senior correspondent last May. Ms. Raddatz came to ABC News in 1999 after five years covering the Pentagon for National Public Radio and, before that, as chief correspondent for WCVB-TV in Boston.

L.A.-Area Emmys Announced: Fox Sports Net and KCAL-TV were the most-awarded stations during the 55th Los Angeles Area Emmy Awards Saturday night, taking 11 awards each. Other strong performers include NBC4 (eight awards) and CBS2 (five). The Los Angeles Area Governors Award was presented to KABC-TV meteorologist Dr. George Fischbeck.

The awards were held at the academy’s Leonard H. Goldenson Theatre. A one-hour version of the program is slated to air on KCAL Sept. 13.

Cable Penetration Slips to Seven-Year Low: Cable penetration has hit a seven-year low and is continuing to erode while direct broadcast satellite grows, according to a study by the Television Bureau of Advertising. The results could mean that some local advertisers are missing out on getting their messages to a growing number of audiences, the TVB said.

The research, based on an analysis of cable and satellite penetration by Nielsen Media Research, showed that cable penetration slipped to 67.9 percent in July from 70.3 percent a year earlier, the lowest level since April 1996. Meanwhile alternate delivery systems (ADS) penetration, of which satellite is the largest piece, rose to 15.8 percent from a year-earlier 13.8 percent.

In some markets satellite penetration is even greater. Springfield, Mo., for example, boasts 46.3 percent satellite penetration among homes that have either cable or satellite. In the Dallas-Fort Worth market, No. 7 in terms of size in the United States, satellite subscribers make up 37.6 percent of the consumers with some kind of subscription-based television service.

All of this could be problematic for local advertisers, which are slowly beginning to understand the impact of satellite penetration. TVB warns that local advertisers must begin stripping out satellite subs from cable subs in order to accurately judge the effectiveness of their advertising efforts.

They will get some help from Nielsen itself, when later this year the television ratings service begins distinguishing between wired and satellite customers in its broader cable category.