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Ralph Baruch

Sep 15, 2003  •  Post A Comment

Born in Frankfurt, Germany, Ralph M. Baruch arrived in the United States before World War II. Mr. Baruch, who turned 80 this year, did just about everything one could do in the television business. He sold advertising for the old DuMont Television Network, rose to vice president status at the old CBS Films division, then became CEO of a little company called Viacom International after CBS was forced by the government to spin off CBS Films in 1971.
Under his guidance, Viacom delved heavily into cable as both operator and programmer. A longtime member of the National Cable & Telecommunications Association board, he had a big hand in growing the annual ACE awards into a major industry event.
After leaving Viacom, Mr. Baruch served as chairman of the National Academy of Cable Programming, and as a senior fellow at the Gannett Center for Media Studies.
His contributions to the television industry have earned him numerous awards, including a Gold Medal from the International Radio and Television Society, an Emmy, the Governor’s Award from NACP and the Larry Boggs Award from NCTA.
More recently, Mr. Baruch has served as a trustee of New York public television station WNET-TV.