Sept. 21, 1998: The WB 100+ Station Group, a division of The WB Network, launches its first broadcast, making television history with 80 stations signed on. The initial reach is into 2.8 million homes. Prior to its launch, it has struck long-term agreements with TCI and Time Warner Cable for carriage.
June 2001: All the major cable MSOs now carry the 100+ Station Group.
September 2001: The 100+ is available in 7.4 million homes.
May 2003: “7th Heaven” finishes sweeps as the No. 1 show in its time period among women 18 to 34 in Corpus Christi, Texas, and several other markets. “Reba” is No. 1 in the demo in Springfield, Mass., and other markets.
September 2003: The 100+ celebrates its fifth anniversary with a reach of more than 9.2 million homes. It’s available in 43 states via 109 stations. It has 51 broadcast partners, three radio partners and nine sales agencies. Many of the partners cover more than one market.