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Clones now on network menu

Oct 27, 2003  •  Post A Comment

NBC served up hot drama and seafood in its reality show “The Restaurant” and found mild success. Now network programming executives report the copycats are out in force. Pitches are flying in for shows set in nightclubs, hotels, health clubs, malls and all kinds of business offices, most tied to “organic” consumer product placement connections. The problem with most is that the drama content is weak. “The story lines don’t build to anything,” said one network suit. At least one made the cut, however. Fox Television Studios is developing “Making the Cut,” about a New York City hair stylist. Beauty products company Redken has already signed on as a sponsor.