QVC Stars, NBC Team on Syndie Pilot

Oct 27, 2003  •  Post A Comment

Jane Pauley may not be the only new face on NBC-owned television stations next season. NBC Enterprises has signed a deal with QVC personalities Nick Chavez and Stacey Schieffelin to host a syndicated makeover half-hour.
The project is one of three makeover strips NBC Enterprises is putting to pilot for the NBC O&Os to consider for fall 2004 or January 2005.
As syndicators shore up their development slates heading to January’s National Association of Television Program Executives market, NBC is mulling the possibility of adding two or three half-hour makeover series to next season’s slate, which already includes NBC Enterprises’ upcoming talk show “The Jane Pauley Show.”
Weller-Grossman Productions is producing the pilot, featuring Mr. Chavez and Ms. Shieffelin. Endeavor packaged the project.
Mr. Chavez and Ms. Schieffelin are entrepreneurs who have successfully launched beauty products on cable shopping pillar QVC. Mr. Chavez is author of “Perfect Hair Every Day” and behind the top-selling “Perfect Plus” hair-care products for the channel. Ms. Schieffelin has earned fans for her Models Prefer brand of cosmetics. The duo would use their expertise to transform participants on the show and teach them how to manage their looks.
NBC Enterprises’ new talk show with Ms. Pauley has cleared more than 75 percent of the country. NBC’s owned-and-operated station in Chicago, WMAQ-TV, is the latest to come aboard. The addition of the country’s third-largest market completes clearances in each of the top 10 markets, including the NBC-owned WNBC-TV in New York and KNBC-TV in Los Angeles as well as 41 of the top 50 markets. The strip has been sold to stations owned by more than 30 TV station groups, including the NBC O&Os, Gannett, Hearst-Argyle, LIN, and E.W. Scripps.
Executives said the series has been cleared in coveted early-fringe time slots in 80 percent of those markets.
“In selling this show, we’ve looked at audience flow a lot and discovered that one of the interesting trends among the top talk shows is that people who watch `Dr. Phil’ and `Oprah’ also watch newscasts leading out of the program,” said Ed Wilson, president of NBC Enterprises. “We feel Jane Pauley is another name who can perform for that audience. She is the kind of figure who can succeed in those time periods and go head-to-head with them every day of the week.”
The show will be produced from NBC’s studio at 8G Rockefeller Center in New York City. NBC Enterprises will be staffing the series “ASAP” and has already hired media research firm SmithGeiger to assist in pre-production.
Ms. Pauley wrapped up her 11th and final season of “Dateline NBC” in May with an audience of nearly 10 million for her “Jane Pauley: Signing Off” special that aired on NBC May 13.