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Nov 10, 2003  •  Post A Comment

For the first time since the advent of the people meter in 1987, CBS finished first in adults 18 to 49 on a Thursday night during a November sweeps. CBS tied with NBC. Both scored an 8.2 Nielsen Media Research rating and 21 share in the advertiser-coveted demo that NBC has long dominated. CBS won in total viewers with 23.2 million to NBC’s 17.5 million. This is the second time in three weeks that CBS won adults 18 to 49 on Thursday night. “Survivor” had its best performance in adults 18 to 49 (8.6/22) and total viewers (22.3 million) since its premiere episode. “CSI” dominated the 9 p.m. hour with a 10.5/26 in adults 18 to 49. At 10 p.m., “Without a Trace” scored a 6.0/19 in adults 18 to 49 to “ER’s” 9.1/24. In total viewers, “Trace” pulled in 18.5 million to “ER’s” 20 million.