Hiss and Boo Only if You Aren’t Invited

Nov 17, 2003  •  Post A Comment

“How could anyone not like him?” Jerry Seinfeld’s mom asks in the “Seinfeld” episode “The Pilot.” After the series’ nine years in national syndication, the answer is lots of people love him and continue to watch. The hit sitcom averaged a 5.0 Gross Average Audience rating among men 18 to 34 for the first seven weeks of the 2003-04 season. Now it is about to enter its third cycle as an off-network strip. To celebrate that success, including a recent 2 percent jump in year-to-year ratings, Sony is quietly planning a very special, very intimate live stand-up comedy performance by Mr. Seinfeld in Las Vegas Jan. 18, 2004, the first day of the National Association of Television Program Executives conference. While Sony had no official comment, sources indicated invitations are about to go out to a select group of station managers and advertisers. A very select group. The venue is said to hold only 250 people. If you are one of the chosen, try to remember what Jerry said in “The Fire” about hecklers: “Booing and hissing are not part of the show. You boo puppets. You hiss villains in silent movies.”