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SNTA Watches Priorities as It Seeks New Chief

Nov 24, 2003  •  Post A Comment

An ongoing search for a president hasn’t kept organizers of the Syndicated Network Television Association from maintaining their priorities. While the SNTA makes plans for 2004, studio sources are hopeful that a replacement for former SNTA president Gene DeWitt will be found before January’s NATPE convention. The organization earlier this year hired a headhunting firm.
However, Howard Levy, chairman of SNTA and executive VP, ad sales, Buena Vista Television, said that while SNTA members were still working on uncovering suitable candidates to take the reins, they were also united in moving forward to capitalize on last year’s successes even without a president in place.
“We have the luxury of having a terrific staff at the SNTA right now keeping things moving,” Mr. Levy said. “Plus, members have been meeting once a month to get excitement building for the conference. Unfortunately, there has been a perception that we had a lot of disagreements in the rank and file, but that couldn’t be further from the truth, which is amazing, considering we have nine groups involved who are extremely competitive.”
SNTA organizers opted to expand their presentations to media buyers and planners from one event to three per year. In addition to a return to New York, there will be stops in Chicago and Los Angeles in March. “We’ve created one of the biggest conglomerations of agencies, clients and vendors and have worked hard to develop a format that meets our clients’ needs. It’s truly one-stop shopping: All the major agencies and their clients will have access to top syndication companies in one place in one day,” Mr. Levy said The New York conference is slated to take place March 11, 2004, in the Grand Hyatt New York on Park Avenue.
All SNTA members will be participating in the conference as well as MGM-NBC Media Sales and Entertainment Studios. The format will be condensed to one day vs. the two-day conference held this year. In addition, the organization is coordinating with the Association of National Advertisers Television Advertising Forum. The organizations will host their conferences on consecutive dates in New York. The ANA’s forum will be held at the Marriott Marquis March 10, 2004.
SNTA members include Buena Vista Television Advertising Sales, King World Media Sales, Paramount Advertiser Services, Tribune Entertainment Co., Twentieth Television, Universal Domestic Television and Warner Bros. Domestic Television Distribution.