Sweeps Declines for All but CBS

Nov 17, 2003  •  Post A Comment

CBS is the only network that is up year to year in adults 18 to 49 and total viewers halfway through November sweeps. CBS is up 2 percent in adults 18 to 49 and 11 percent in total viewers.
NBC is in first place in adults 18 to 49 with a 4.5 Nielsen Media Research rating and 12 share, but is down 10 percent year to year in the demo. The real surprise so far is that CBS, which is easily winning total viewers with 14.9 million, is in second place in adults 18 to 49 and only three-tenths of a ratings point away from NBC.
While CBS’s demo numbers have been boosted by specials, including “CMA Awards” (6.2/16) and “The Andy Griffith Show Reunion” (4.7/13), the network has had solid 18 to 49 performances by many of its regular series. “CSI” was the highest-rated show in adults 18 to 49 in the second week of sweeps with a 10.5/26. “Survivor” (8.1/21), “CSI: Miami” (6.8/17) and “Everybody Loves Raymond” (6.2/15) also turned in strong performances.
CBS also won the Sunday night movie battle Nov. 9, with “The Elizabeth Smart Story” (5.6/14) edging out NBC’s “Saving Jessica Lynch” (5.4/13) and helping to propel CBS to a rare Sunday night victory in adults 18 to 49.
Jessica Lynch was a popular sweeps subject. Her interview with Diane Sawyer on a special Tuesday edition of “PrimeTime” boosted ABC to a demo victory that night. The 90-minute special won its time slot with a 5.9/15.
Also last week, UPN and The WB announced more pickups:

* UPN gave a full-season order to its Tuesday sitcom “Rock Me Baby,” produced by Warner Bros. Television. “Rock Me Baby” has averaged a 1.2/3 in adults 18 to 49, 2.7 million total viewers and a 1.4/4 in adults 18 to 34. With the pickup, UPN has picked up four of its five new shows for full seasons.
* The WB gave full-season orders to sitcoms “Like Family” and “Run of the House.” Sitcom “All About the Andersons” and variety show “Steve Harvey’s Big Time” also received orders for extra episodes. All three sitcoms are produced by Warner Bros. TV, and “Steve Harvey” is produced by sister studio Telepictures.