Stringfellow Joins CF Entertainment

Dec 1, 2003  •  Post A Comment

With an eye toward expanding its presence among strips, Byron Allen’s CF Entertainment has tapped former King World Productions president Stuart Stringfellow as the company’s new president of domestic sales.
Mr. Stringfellow will take charge of the company’s sales team and will be based in New York. At King World, he was responsible for national sales of the distributor’s programming including “The Oprah Winfrey Show,” “Dr. Phil,” “Wheel of Fortune,” “Jeopardy!” “Inside Edition” and “CSI.” He also was in charge of research, product development and promotions and helped develop such strips as “Dr. Phil” and “Hollywood Squares.”
Mr. Stringfellow is just now available to take the CF Entertainment post as his noncompete agreement with King World recently expired, sources said. He retired in 2002 from King World, which he joined in 1985.
Company Chairman and CEO Mr. Allen noted that the latest hire as well as the opening of offices in New York and Chicago reflected the continued success of the independent company as it heads toward its 10th anniversary.
“He wasn’t an easy one to pull in the boat,” said Mr. Allen of Mr. Stringfellow. “But his relationships and experience in the industry as well as his knowledge of how to properly launch a show makes him a wonderful addition to CF Entertainment. Stu will be invaluable as we look at opportunities in Monday-through-Friday strips.”
The former King World executive joins a company that now boasts 111/2 hours of programming a week through 12 different shows, including flagship “Entertainers With Byron Allen.”
“I wouldn’t just go anywhere,” Mr. Stringfellow said. “I’ve known Byron the 10 years he’s been in this business and admire his work ethic. I missed the people in this business and am excited to be back, especially with a company that’s clearly going places.”
CF Entertainment launched “Recipe TV Featuring the World’s Greatest Chefs,” this season marking one of its first strip efforts. Mr. Stringfellow and Mr. Allen said they see possibilities for many more strips in CF’s future. Mr. Stringfellow said that although consolidation has made life difficult for some independent distributors, a strong plan and a good show can take advantage of the programming cracks that open in the markets.
“Its is intriguing to be going against these larger corporations,” he said. “But I feel it’s better to be the guy with the ideas and an aggressive sales force working their asses off.”
He noted that the first two steps toward increasing CF Entertainment’s profile would be to meet with the sales force to gauge the company’s position, then “calling all the people I know” to get to a point where he’s orchestrating calls with the station groups for a particular product.
CF Entertainment recently announced two other internal changes, adding former Hearst Entertainment executive Thomas Devlin to the roster as president of international sales and marketing and promoting Andrew Temple, its VP, Southeastern marketing and sales, to executive VP, domestic television distribution.
“Andy has played a key role in the growth and development of our sales and marketing strategy over the last six years,” Mr. Allen said. “In his new position, Andy will help the continued growth of our clearance schedules, station renewals and programming upgrades for our portfolio of 12-plus national and internationally syndicated television programs and one-time-only specials.”
Mr. Stringfellow will report directly to Mr. Allen.