Sweeps Spikes for Two Game Shows

Dec 1, 2003  •  Post A Comment

Syndicated series continued a renaissance through the week ending Nov. 16, as game shows, newsmagazines and rookies all continued their climb up the charts during the third week of the November sweeps, according to Nielsen Media Research.
Two sophomore game shows, Buena Vista’s “Who Wants to Be a Millionaire” and Sony’s “Pyramid,” hit all-time highs.
“Millionaire” hit a 3.8 national household rating, putting the show up 9 percent for the week and up 41 percent over last year. The 41 percent gain marks the biggest year-to-year increase of any strip in any genre in syndication. “Pyramid” rose 16 percent for the week and 22 percent year to year to score an all-time-best 2.2 rating.
Among other game shows faring well, King World’s duo of “Jeopardy!” and “Hollywood Squares” both hit season highs, with “Jeopardy!” up 6 percent for the week to a 7.6, while “Squares” rose 9 percent to a 2.4.
Three of the top four newsmagazines hit new season highs, as Paramount’s “Entertainment Tonight” had its best rating since February with a 3 percent jump to a 6.3, King World’s “Inside Edition” grew 6 percent to a 3.8, and “Extra” rose 4 percent to a 2.7.
Rookie series saw Telepictures’ “The Ellen DeGeneres Show” score its best ratings to date, rising 6 percent to a 1.7. The series is also up 21 percent compared with its debut. Telepictures’ “The Sharon Osbourne Show” dipped 6 percent to a 1.5 and is running even with its September debut.
Also scoring new highs were freshmen “Starting Over,” from NBC, and “Living It Up! With Ali & Jack,” from King World. Both were up 10 percent for the week and tied at a 1.1. “Starting Over” continues to grow with a 38 percent increase over its debut rating, while “Living It Up!” is up 10 percent over its premiere.
Buena Vista’s “The Wayne Brady Show” was unchanged for the week at a 1.0 rating but is up 11 percent vs. its national debut this fall.
In daytime, each of the top four shows were up over last year. “The Oprah Winfrey Show” scored a 7.7 rating, marking its highest number in five years. The strip is up 13 percent from the previous week and up 24 percent from the same week in 2002. King World sophomore “Dr. Phil” hit a 5.7, down 3 percent from the previous week but still up 19 percent year to year.