Were you among those who chuckled during the last upfront because TV advertisers paid more for less? Well, the reason behind that upside-down equation is no joke.
FACING THE FEAR OF FRACTIONALIZATION
Jan 26, 2004 • Post A Comment
Jan 26, 2004 • Post A Comment
Were you among those who chuckled during the last upfront because TV advertisers paid more for less? Well, the reason behind that upside-down equation is no joke.