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Joe Uva: Where Are They Now?

Jan 26, 2004  •  Post A Comment

Under Joe Uva, media buying agency OMD won worldwide new business growth of more than $1.7 billion last year, winning the global accounts of two clients: McDonald’s and GE. Although it did not reprise its $1 billion agencywide buy with The Walt Disney Co., OMD made a $250 million deal with MTV Networks that it claimed brought its clients below-market rates plus promotional extensions and customized marketing opportunities on networks including VH1 and Nick at Nite.