Quick Takes

Jan 5, 2004  •  Post A Comment

“Two major areas will have a significant impact on the television industry in the coming year: the continued growth of high-definition television penetration and the rapid growth of DVR technology.”
Ben Pyne, senior VP, affiliate sales and marketing, ABC Cable Networks Group
“During 2004 we’ll see the onset of a truly sophisticated, mass-market push for PVRs that will eventually change the rules of the TV game. As a result, the traditional advertising model will have to adjust as empowered viewers can select the ads they want rather than having it forced upon them.”
Peter Winkler, managing director, entertainment & media practice, PricewaterhouseCoopers