leaping onto the scene

Feb 23, 2004  •  Post A Comment

The jumping man to the left appears in “Fit TV Every-Man,” one of two 30-second spots that design company 21 Boom created for the launch of FitTV. The spot, along with its counterpart “FitTV Every-Woman,” airs on FitTV and other channels owned by parent Discovery Networks as part of the basic cable network’s relaunch of what was formerly known as The Health Network. They air through at least the end of March. According to a press release, FitTV challenged 21 Boom to come up with “a game plan to deliver results that both reflect the visually exciting and high-energy programming of the network and appeal to men and women who want to look and feel good.”