NBA TV to Travel Inside All-Star Events

Feb 2, 2004  •  Post A Comment

There’s more to this year’s NBA All-Star Game than the coverage on TNT.
NBA TV, the league’s digital cable channel, is planning extensive coverage of events surrounding the All-Star Game. While TNT shows the events, NBA TV will take viewers backstage, showing preparations and practices.
“We’re going to take our viewers to places they’ve never been before and give them material they can’t get anywhere else,” said Steve Herbst, VP of programming for NBA TV.
For All-Star Weekend, Cox Cable and Time Warner Cable will offer NBA TV free to subscribers who do not take the sports tier on which the channel is usually carried.
NBA TV also will show interviews with the players on media days, sponsored by RadioShack. NBA TV will give digital video cameras to several All-Stars and show their footage from backstage. The footage will also be used on NBA.com.
NBA TV will have correspondents Joumana Kidd, Tracy Mourning and Rebecca Lobo covering the action on the red carpet as players and other celebrities arrive at the game.