Season Highs Across Genres

Feb 16, 2004  •  Post A Comment

Oprah Winfrey’s 50th birthday bash was a rating bonanza and syndicators everywhere celebrated their new series and across-the-board season highs for the week ending Feb. 1.
From newsmagazines such as “Access Hollywood” and “Inside Edition” to freshmen “The Ellen DeGeneres Show,” “On-Air With Ryan Seacrest” and “Starting Over,” several series were climbing the charts.
But talk shows took the title as hottest genre of the week, according to Nielsen Media Research figures. Leading the category, King World’s “The Oprah Winfrey Show” registered not only a season high of 8.6 but also its best week in eight years. The show was up 18 percent week to week. The series was buoyed by a 10.9 score for the Jan. 29 episode, which featured Ms. Winfrey’s birthday bash.
King World also saw growth from “Dr. Phil,” up 4 percent from the previous week. The strip nailed its best performance ever among young women, rising 12 percent for the week to a 2.9 among females 18 to 34.
Buena Vista’s “Live With Regis and Kelly” hit its best numbers of the season without Regis Philbin. Using three guest hosts throughout the week, the strip jumped 10 percent to a 4.3 rating.
Sophomore series “Good Day Live” secured its best score ever for distributor Twentieth Television, up 20 percent for the week to a 1.2 rating. Fellow Twentieth strip “Ryan Seacrest” also hit a best-ever score, up 10 percent to a 1.1 in households, up 33 percent among women 18 to 49 and up 40 percent among women 25 to 54.
Telepictures’ “Ellen DeGeneres” took home its third record rating in the past four weeks, soaring to a 2.3 score. That number is up 15 percent from the previous week and up 64 percent over the show’s September debut.
NBC Enterprises saw its reality strip “Starting Over” claw its way to a new best, as the series jumped 9 percent to a 1.2 rating.
Newsmagazines were bolstered by their reviews and analyses of the Golden Globe award show as one series, “Access Hollywood,” hit its best numbers ever with a 6 percent jump to a 3.5 for the week among households. Versus the same week last year, “Access Hollywood” was up 30 percent in households (3.5 vs. 2.7), 36 percent in women 18 to 34 (1.9 vs. 1.4).
King World’s veteran “Inside Edition” and Telepictures’s “Extra” both earned season highs for the week. “Inside Edition” rose 8 percent to a 4.1, while Telepictures’ “Extra” rose 11 percent to a 3.0.
Two game shows hit new highs. Buena Vista’s red-hot “Who Wants to Be a Millionaire” hit its second high score in a row. The series rose 2 percent to an all-time high of 4.1 for the syndicator. Tribune’s “Family Feud” was up 13 percent for the week to a new season high of 2.6.
Among court shows, three strips hit multiyear highs. Paramount’s “Judge Joe Brown” hit a 4.0, up 11 percent for the week, Telepictures’ “Judge Greg Mathis” had its third season high in the past month with a 4 percent jump to a 2.6, and “The People’s Court” rose 9 percent to a 2.5.