Destiny denied

Mar 29, 2004  •  Post A Comment

Last week, a fledgling cable venture called The Destiny Channel announced plans to produce ethics-based reality programming for young adults, with initial distribution on college TV stations. Stories on a major wire service and in several trades detailed the company’s claim that it would be launching on 700 to 1,100 college stations in August. “[Our reality shows] have got a lot of what young viewers want-they will still have that drama, but they will have higher morals,” said Robert Gotschall, the channel’s co-chief strategic officer. But there’s a problem. When TVWeek contacted a list of seven college stations provided by Destiny reps, reactions included puzzlement. Several had never heard of it. “That’s very interesting,” said Adam Agardy, station manager at The University of Texas at Austin’s KVR-TV. “[But] that’s incorrect. They actually just faxed me some stuff today, but we have not said yes to them.” Laurie Fruth, managing director of University of Nevada Las Vegas’ UNLV-TV, said, “We have no agreement for that programming for the fall.” One community college in Baltimore did say that it was interested, but not committed. Kevin Stillmock, 25, Destiny’s head of business development for the college market, admitted he did not actually have deals but rather “relationships” that he said are “good as gold.” He added that Destiny will have carriage in colleges but hasn’t yet put the deals in place.
Sounds like somebody could have used some ethical TV shows when he was in school.