ESPNews Sets Two Weekday Shows

Mar 1, 2004  •  Post A Comment

ESPN’s 24-hour all-news spinoff, ESPNews, is set to announce two new weekday programs, “The Hot List” and “4 Qtrs,” which are slated to premiere later this month.
“The Hot List” will present sports news in a hierarchical sequence, counting down the news items in order of significance. The show was inspired by an internal list used by ESPN’s “SportsCenter” to keep track of ever-shifting sports news priorities. “SportsCenter” anchor Brian Kenny will host the weekday show, which airs from 3 to 6 p.m. ET.
“4 Qtrs” takes a single news topic and divides its coverage into four 15-minute intervals, each dedicated to covering the topic from a different perspective. ESPNews anchor David Lloyd hosts the 7 p.m. show.
The announcements come as ESPNews expands its reach to 40.3 million households, an increase of 29 percent from last year. The network was launched in 1996 and is anchored by “SportsCenter.”
Barry Sacks, an ESPN senior coordinating producer, said the network tends to peak on big game days, as viewers switch back and forth between ESPN and ESPNews.
“The beauty of the sports world is that every day is something new,” he said. “Even if there’s no news per se, even if there’s only games, that still leaves plenty of information to go around. Also, with Joe Gibbs and [Jamal] Lewis and Bobby Knight, sports news is becoming more off-the-field than on-the-field in the last few years.”
The network is also launching a “Where Do You Get Your Sports” promotion to help affiliates increase their digital and high-speed data sales by offering free ESPN garb to new subscribers.