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‘ET’ Weekend’s Four-Peat

Mar 15, 2004  •  Post A Comment

Final weekend results for the February sweeps saw the weekend edition of Paramount’s “Entertainment Tonight” score its its fourth straight February sweeps win among all weekly syndicated shows, according to Nielsen Media Research.
The weekend show earned a 4.0 rating among households, matching last February’s score, and moving up 13 percent in women 18 to 34. Taking the silver was MGM’s “Stargate SG-1,” which rose 4 percent from last year to a 2.5 household rating.
In third place, Warner Bros.’ “ER” was unchanged at a 2.2, edging out a three-way tie between rookie off-network series “The West Wing” from Warner Bros., Tribune’s “Mutant X” and Twentieth’s “The Practice.” “Mutant X” was off 9 percent year to year, while “The Practice” was down 16 percent.
Rounding out the top 10 weeklies, Paramount’s “Maximum Exposure” was up 11 percent to a 2.0 average for the month, tying Tribune’s “Andromeda,” which slid 9 percent.
Sophomore “She Spies” was unchanged in its second February book to a 1.9, while Sony’s “Walker, Texas Ranger” scored a 1.8 rating.
Among strips, there was little movement for the week, though King World’s “Dr. Phil” was up 2 percent to a 5.7. The talk show also had its best week ever with young women, rising 19 percent to a 3.2 in week-to-week comparisons among women 18 to 34.
Buena Vista’s “Live With Regis and Kelly” grew 2 percent to a 4.1, while Sony’s “Ricki Lake” rose 8 percent to a 1.4.
Among court shows, Twentieth’s “Texas Justice” had a big week, climbing 16 percent to a 2.2, while Sony’s “Judge Hatchett” rose 5 percent to a 2.2.