Adding to The Walt Disney Co.’s problems, longtime promotional partner McDonald’s is seriously considering phasing out or ending its long-term promotional partnership under a contract that runs through 2006, according to a report by Advertising Age.
McDonald’s is distressed over Disney’s failure to reach a new agreement with Pixar Animation Studios, producer of “Toy Story” and “Finding Nemo.” Pixar was not originally part of the alliance, a source said, but was later added to the agreement.
The fast-food chain has approached other studio partners, including Sony Pictures and Warner Bros., two executives close to the situation said. McDonald’s declined to comment, except to say: “We have a great working relationship with Disney.” Pixar and Sony declined comment. A Warner Bros. spokeswoman said she wasn’t aware of any conversations with McDonald’s.