Mar 1, 2004  •  Post A Comment

The TelevisionWeek Media Planning Conference on Tuesday in New York focuses on issues crucial to media planners, including econometric modeling and communications channel planning. Panelists include Marston Allen of Universal McCann, KK Davey of Insight Partners, Randolph Stone of Marketing Management Analytics, Mary-Ellen Vincent of MediaVest USA, Gregg Liebman of Zenith Media, Carla Loffredo of MindShare and Enza Chiodi of PHD. Moderators are media consultant Erwin Ephron and TVWeek contributor and Media Post Editor in Chief Joe Mandese.
Babies Galore
Baby Week kicks off tonight on TLC with the first-ever prime-time edition of the channel’s “Baby Story,” featuring “Survivor: Marquesas” winner Vecepia Towery. The week is sponsored by Johnson & Johnson, which renewed a multimillion-dollar, multinetwork cross-media ad deal with Discovery Networks. The new deal is “substantially better,” said Frank Quagliariello, sales manager, Discovery Solutions, who declined to place a dollar value on the package. J&J spent more than $7.2 million on Discovery Channel alone last year, according to TNS Media Intelligence.
Inside Television
The 21st Annual William S. Paley Television Festival kicks off Wednesday in Los Angeles with screenings and panel discussions in the DGA Theater Complex. The program includes discussions of such shows as “Alias,” “Joan of Arcadia,” “The O.C.,” “Arrested Development,” “Carnivale,” “Trading Spaces,” “The Wire” and “Smallville,” as well as evenings with Angela Lansbury and William Shatner. It runs through March 16.