Nobody can accuse Disney of being subtle about doing promotional links to ABC programs. Consider the April 30 episode of the “George Lopez” show, which is called, what else, “George Goes to Disneyland.” George rewards his son for a good report card with a trip to the Magic Kingdom. As if that weren’t in-your-face enough, the network is also running a contest asking viewers to play the old kids game of finding images in a scene. In this case, they will be looking for anything that looks like Mickey Mouse, including the costumed character at the park. Viewers then register and report their findings on ABC.com. If they win, they get a trip to-where else-Disneyland.
At Disney, It’s a Small World After All
Apr 19, 2004 • Post A Comment