Meet the New Boss … Same as the Old Boss

Apr 26, 2004  •  Post A Comment

Perhaps the most minor executive shift during ABC’s reshuffling last week was Rich Ross’ taking command of Disney Channel Worldwide.
After all, Mr. Ross was already in charge of the domestic version of the network since he was named president of entertainment, Disney Channel, in 2002. Now that his former boss, Anne Sweeney, has been promoted to president of ABC Television, Mr. Ross’ duties will be essentially unchanged-save for the oversight of 22 international Disney Channel networks, Toon Disney and the new Jetix-branded channels in the Middle East and Europe.
“It’s an evolution of where I’ve been, not a revolution,” Mr. Ross said.
Though press reports debated whether or not the shake-up was a surprise, Mr. Ross said he expected the change.
“It wasn’t surprising, I’ve worked long and hard to make Disney Channel a force under Anne’s mentorship,” he said.
No significant changes are planned for the U.S. channel, which in recent years has risen to the No. 2 slot among children’s cable networks. Insiders said Mr. Ross, who described himself as a team player, should bring about “business as usual.”