Quick Takes: How important are TV commercials when you’re deciding which car to buy?

Apr 26, 2004  •  Post A Comment

“I never thought so until I came this close to buying a Nissan Xterra based solely on the ad’s background music- Lenny Kravitz’s `Fly Away.’ Ultimately, the only thing an ad can do is get me thinking about the car. It has little, if any, impact on the final decision on whether to buy it or not.”
Steve Albani, VP, corporate communications, Comedy Central
“Car commercials are all about the image. When I watch a commercial I think about how my life could be if I had that brand or type of car.”
Jamee Natella, founder/executive producer, BlueYed Pictures