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Success Story: Roundtable To Discuss Health of The Rotund

Apr 19, 2004  •  Post A Comment

St. Louis has been ranked among the nation’s “fattest” and “unhealthiest” cities by national publications, including Self, Men’s Fitness and Men’s Health magazines. Charter Communications wants to do something about that.
Charter, in collaboration with the city of St. Louis, will begin televising sponsor-tagged weekly health, fitness and nutrition tips on its cable networks in May. At that time it also will debut “Get Hooked on Health St. Louis,” a weekly round-table discussion on health, fitness and nutrition tips featuring guest experts and residents who have experienced positive results from integrating healthful lifestyle choices.
“What is going on is an initiative to raise education on health, fitness and an overall better lifestyle,” said Paul Sly, VP, ad sales, Midwest, for Charter Communications, St. Louis.
The cable company is promoting an ad sales package to sponsors, who are also being encouraged to promote health consciousness as part of the their corporate culture. The YMCA of Greater St. Louis has jumped on as sponsor of the January 2005 health expo, which will serve as the finale to the 2004 campaign and the kickoff of the 2005 communitywide effort.
The Charter Get Hooked on Health Expo, which will be free to the public, will feature health tests, screenings and interactive fitness displays.
In addition to signage at the expo and on-air exposure, sponsors will receive mention on the Gethookedonhealth.com Web site and on print collaterals, Mr. Sly said.