Tech Briefs: Scripps Nets Updating Web Sites

Apr 12, 2004  •  Post A Comment

Scripps Networks plans to introduce new functionality later this month on its HGTV.com Web site to enable interactive online 3D design. The interactive kitchen and bath plans, powered by View22 Technology, will let site visitors design, plan and implement kitchen and bath home improvement projects to see how certain cabinets or a Sub-Zero refrigerator, for instance, would look in their kitchen layout. Fineliving.com and DIY.com will likely follow next with the functionality.
Movielink Adds VOD Cartoons
Movielink has added a “Cartoon Classics” section to its broadband video-on-demand Web site through a partnership with Classic Media and Bullwinkle Studios. The deal allows Movielink to offer more than 350 half-hours of classic cartoons for download on its service, including “Rocky & Bullwinkle & Friends,” “Casper the Friendly Ghost,” “Felix the Cat,” “Dick Tracy” and “Mr. Magoo.” Movielink features more than 650 movies from the major studios for broadband on-demand delivery.
Fuse Launches Text Dedications
Cable music channel Fuse launched a text-messaging service this month with its “Dedicate Live” request show that allows viewers to submit dedications to the producers of the show via text message for 50 cents each. The messages are scrolled across the screen along with the song. Viewers are sent a text alert each day letting them know which song has been the most dedicated song via text message. The service is available to AT&T Wireless, Cingular Wireless, Verizon Wireless and T-Mobile customers. Fuse said it plans to launch a second tier of text-messaging services later this summer that will allow viewers to send an unlimited number of dedications for a flat fee each month.
SeaChange Rolls Out Ad System
SeaChange has introduced its Ad Placement System, which allows for targeted ads in an on-demand environment. With the system, on-demand providers can automatically change spots and promos so that the date and time of the ad is updated based on when the content is viewed. In addition, commercials can be swapped out to reach different viewers based on their demographic profile.
ESPN.com Debuts Custom Clips
ESPN.com has launched its ESPN Motion Showcase, which allows users to create a daily customized “highlight reel” with the sports clips they want to see. Fans can choose from various sport-specific categories of video, the daily “top story” clips and original video content to create their own play list, ESPN said.