TV Sports Notes

Apr 26, 2004  •  Post A Comment

ESPN and HBO each took home seven awards as the biggest winners at last week’s 25th Annual Sports Emmy Awards in New York. NBC was the leading broadcast network winner, picking up four Emmys. ABC and Fox won three Sports Emmys each, followed by CBS, ESPN/ESPN2, HBO/NBC, iN Demand and NFL Network with one each. Individual winners included NBC’s “Iron Man Triathlon Championship” with three Emmys and HBO’s “Real Sports With Bryant Gumbel” and ESPN’s “SportsCenter” with two each. During the ceremony, “Meet the Press” moderator Tim Russert presented the Lifetime Achievement Award to father and son Ed and Steve Sabol of NFL Films. A complete list of winners is available online at www.emmyonline.org. Fox Sports Net will air a one-hour “best of” special with highlights from the event at 9 p.m. Sunday, May 2.
ESPN to Launch New Season of `Dream Job’
ESPN plans to launch a second installment of “Dream Job,” a show that searches for a new “SportsCenter” anchor. The new season of “Dream Job” will premiere in January 2005. ESPN anchor Stuart Scott will return as host of the series, which averaged a 1.2 rating and more than 1 million viewers each week. ESPN Original Entertainment will produce “Dream Job” in conjunction with Jumbolaya Productions and BlondEndeavor.
CBS, ESPN Expand Tennis Coverage
CBS and ESPN will expand their coverage of tennis as lead broadcast partners of the U.S. Open Series of tournaments. The series organizes 10 summer tournaments under one rights fee and marketing umbrella, which organizers believe will make it easier to know when they are on and on which channels. CBS, which signed up for the series as part of its renewal of U.S. Open rights last year, will add weekend coverage of two tournaments this year, and may air as many as four in future years. ESPN and ESPN2 plan to televise 92 hours of tennis events beginning this year. ESPN’s deal with the U.S. Open Series gives it half of the ad inventory; the U.S. Tennis Association will sell the other half. It has two charter sponsors-Olympus and Massachusetts Mutual-and is looking for a title sponsor for the entire series. The RCA Championships will be part of the series, but its finals will continue to be broadcast by NBC. The TD Waterhouse Cup finals will be televised by Fox Sports Network. The Tennis Channel is negotiating to cover early-round matches in the U.S. Open Series tournaments.
Report: Sports Viewership Declines
Sports viewing declined in 2003, according to a new report from media buying company Magna Global. Men spent an average of 2.58 hours per week watching sports on national broadcast and cable in 2003, compared with 2.87 hours in 2002, when viewership rose from the previous year. (Subtracting the Olympics, men watched 2.73 hours per week in 2002.) The report added that if local broadcasts, regional cable sports channels, satellite viewing and pay-per-view were added, sports viewing “likely” would have shown an increase.