Bakish Named Viacom Exec VP of Operations

Jul 29, 2004  •  Post A Comment

Bob Bakish was named executive VP, operations, at Viacom as part of a reorganization of operations reporting to Tom Freston, co-president and co-COO. Mr. Bakish was formerly executive VP, chief operating officer, MTV Networks Advertising Sales. As a result of the reorganization, Tom McGrath, executive VP of Viacom Entertainment Group and president of Paramount Enterprises, is leaving the company. Herb Scannell, MTV Networks Group president added responsibility for managing the Paramount Parks and Viacom Consumer Productions operations; and Bill Roedy, president, MTV Networks International, added oversight for the Paramount Comedy channels in the United Kingdom and Spain.